Berry Lemonade by JONES SODA – we didn’t just add berries to lemonade, we redefined it. Sure, some people might say we “mixed” the two, but let’s be real—this isn’t just a twist, it’s a whole new category of flavor. While others were busy squeezing lemons into their berry concoctions, we flipped the script and dropped the lemons straight into the berry-ade. What’s that create? A bold, tangy explosion of fruity goodness that you’ll want to sip all day, every day. We tried calling it Lemon-Berry-ade, but it wasn’t nearly as fun to say. So, we made up our own name: Berry Lemonade. Pretty genius, right? Bottled fresh in true JONES fashion, it’s the soda your tastebuds didn’t know they needed. Get it before it gets weird… and by weird, we mean delicious.

Jones Soda has built a unique and memorable brand experience by offering bottles with different, randomly selected labels. Each label features a black and white photo, which could be anything from personal images submitted by customers to other unique visuals, making the product visually interesting and distinct. This approach not only gives the soda a creative, artistic look but also invites customers to engage directly with the brand by submitting their own photos for potential use on the bottles.

The randomness of the labels, paired with the community-driven aspect of submitting photos, adds an element of excitement and discovery for consumers. Collecting different labels has become a fun part of the experience, as each bottle could feature a new image. The use of black and white photography adds to the nostalgic, yet contemporary, feel of the brand, helping to create a unique identity in the marketplace. This strategy fosters a sense of connection and involvement, as people feel like they are part of the brand’s creative process.