Blue Bubblegum Soda by JONES SODA – Remember the good ol’ days when the flavor of bubblegum lasted… for like, five seconds? Yeah, we hated that too. So, we did what any sane people would do—we took bubblegum flavor and turned it into a soda that lasts. No more chewing, no more sticky hands—just pure, sweet bubblegum bliss in every sip. Jones Blue Bubblegum Soda is so packed with nostalgic flavor, you’ll be tempted to try blowing bubbles with it (but we’re sorry to break it to you, that’s not going to happen). Get ready for a wild ride of sugary goodness that’ll stick with you longer than that half-hearted bubble you tried to blow. Bottled fresh, just the way you like it—no gum wrapper required.

Jones Soda has built a unique and memorable brand experience by offering bottles with different, randomly selected labels. Each label features a black and white photo, which could be anything from personal images submitted by customers to other unique visuals, making the product visually interesting and distinct. This approach not only gives the soda a creative, artistic look but also invites customers to engage directly with the brand by submitting their own photos for potential use on the bottles.

The randomness of the labels, paired with the community-driven aspect of submitting photos, adds an element of excitement and discovery for consumers. Collecting different labels has become a fun part of the experience, as each bottle could feature a new image. The use of black and white photography adds to the nostalgic, yet contemporary, feel of the brand, helping to create a unique identity in the marketplace. This strategy fosters a sense of connection and involvement, as people feel like they are part of the brand’s creative process.